Mobile internet service and community fring has launched a Last.fm add-on.

Mobile internet service and community fring has launched a Last.fm add-on, allowing millions of “fringsters” to listen to their music libraries on the move.

It is the first in a new series of groundbreaking developments designed to enable friends to share experiences, connect and enhance their communities together on fring’s award-winning communication platform.

fring™ enables users to access and interact with their social networks on-the-go, make free calls and live chat with all of their fring, Skype®, MSN® Messenger, Google Talk™, ICQ, SIP, Twitter, Yahoo!™ and AIM® friends using their handset’s internet connection.

Millions of “fringsters” (fring users) will now be able to launch fring’s specially mobile-optimised version of Last.fm inside the fring client, enabling them to tune and listen to streamed music radio channels, including their own Last.fm library, tag favourites or ban disliked tracks, view album artwork and take their Last.fm music account mobile.

The company claims, however, that “the real magic lies in fring’s ability to mash its existing social and communication capabilities into the Last.fm music experience; friends are able to view in real-time what each other are currently listening to, via a dynamic, media-rich friends list embedded into the Last.fm add-on.”

Avi Shechter, fring Co-founder and CEO said: “By combining Community, Experience and Communication in one unified offering, applied to a range of user interests, we are providing a compelling case for mobile internet in general and creating the potential for turning the mobile into the ultimate social device, capable of offering unique benefits, beyond what is even possible in the fixed PC environment.”

fring was launched in January 2007 and now has millions of users in more than 200 countries worldwide. It is completely free with no subscription costs; consumers simply pay for the data they use under their existing mobile operator agreement. 
 
The technology operates on Symbian Series 60 devices, Samsung S60, Sony Ericsson UIQ Smartphones, Windows Mobile, iPhone, J2ME, Linux Mobile  & Intel’s Moblin devices, which currently represent more than 1,000 mobile handsets (the full list is available at http://fring.com website).