Greece has launched new plans to rejuvenate its tourism industry.

In an effort to improve the world’s opinion of debt-ridden Greece, the country has unveiled new tourism plans, which include paying for accommodation and meals for tourists in the event of strikes or natural disasters.

Greek tourism has suffered a hit recently, due to strikes as a result of its proposed austerity measures, negative reports about the country’s debts, and the knock-on effects of the Icelandic volcanic ash which affected flights in and out of the country.

Pavlos Geroulanos, Culture and Tourism Minister, said: “We are guaranteeing to pay any extra room and board any visitor in Greece pays even if stuck here because of a volcano in Iceland.”

The plans aim to develop a new identity for the country, create jobs, and boost the economy.

Greece also plans to increase the number of familiarisation trips for foreign media in an effort to encourage more positive articles about the country, simplify the visa process for new and emerging markets, and develop the country’s tourism website.

Greece has recently been granted a three-year rescue package from the EC and International Monetary Fund (IMF), worth €110 billion (£95bn).