Premier Inn is targeting business travellers with its good value and quality hotels. Credit: Whitbread PLC

Budget hotel brand Premier Inn is launching a new print advertising campaign to entice business travellers to stay in one of its 566 hotels.

One of Britain’s largest and fastest growing hotel brands, Premier Inn is keen to encourage business users to view its hotels as an attractive option when travelling in the UK – offering both good value and good quality.

The multi-million pound advertising campaign was created by Premier Inn’s advertising agency, Rainey Kelly Campbell Roalfe, and was built around a strategy of highlighting the key features and benefits of Premier Inn versus 3 and 4 star hotels.

The new campaign is set to support the evidence that British businesses are now buying smarter and switching from 3 or 4 star hotels to the budget sector, as reported in the recent BRDC British Hotel Guest Survey. The findings illustrated an uptake in businesses turning to budget accommodation in 2009 versus 2008 – an increase of 5%.

Steve Conway, Head of Marketing for Premier Inn said: “This ad campaign highlights the quality and value of the Premier Inn brand, demonstrating that businesses need not compromise on quality when planning their travel.”

Premier Inn currently has 566 budget hotels and more than 38,000 rooms across the UK; it recently won the Business Travel World Award for the Best Business Hotel Brand 2009 and Best Expense Management Solution for its Business Account Card.

A joint venture with Emirates has seen the Premier Inn brand develop in the Gulf region, with its first budget hotel in Dubai in spring 2008.  The Whitbread-owned company also has a joint venture with Emar-MGF to roll out 80 budget hotels in India by 2017.  On a domestic front, Premier Inn is set to be the largest provider of budget hotels in London by the time of the 2012 Olympics.

For more information visit: http://www.premierinn.com/