eBay announces fundamental changes
eBay users in the UK will see a reduction in insertion fees of up to 33% and volume discounts of up to 40% on revised final value fees.
Global online marketplace ebay is lowering its fees for listings items, raising minimum selling standards, and offering its best sellers incentives and discounts for the first time in its history.
In his keynote address at eBay’s third annual eCommerce Forum, President and CEO-elect John Donahoe unveiled fundamental changes to fee structure, seller standards and feedback.These sweeping changes – which will be rolled out in eBay marketplaces globally – are aimed at improving the overall experience for eBay customers.
He said: “Consumers have more choices than ever, and they expect more when they shop online today. We’re serious about making eBay easier and safer to shop.”
Sellers on eBay.co.uk will see a reduction in Insertion Fees of up to 33% and volume discounts of up to 40% on revised Final Value Fees.
Coupled with the fee changes, eBay is also making a significant shift in the way it works with sellers. To start, the company is making its minimum standards more stringent for anyone who sells on the site, primarily to discourage behavior that causes buyer dissatisfaction, such as charging excessive shipping fees or not describing items accurately.
eBay will also begin decreasing search exposure for the listings of sellers who have high rates of customer dissatisfaction and requiring a safe payment option, such as PayPal or a major credit card, for sellers who have lower rates of customer satisfaction or who sell in categories that have a high number of buyer complaints.
eBay is also setting the bar higher for sellers who aspire to its PowerSeller programme. Qualified PowerSellers will receive valuable fee discounts and better payment protection from PayPal.
