Greenpeace places Nintendo at the bottom of the ‘green’ pile
Greenpeace has released its report on the policies of electronics companies on toxic chemicals and recycling. Greenpeace logo: Trademark of Stichting Greenpeace Council.
In its latest report, ‘Guide to Greener Electronics’, Greenpeace found the games console maker Nintendo to be lacking in environmental credentials, scoring zero out of ten.
Measuring the policies of electronics companies on toxic chemicals and recycling, Greenpeace found that Nintendo “completely fails to show any environmental credentials” stated the report.
The maker of Wii game consoles was criticised for lacking policies on eliminating the use of vinyl plastics and brominated flame retardants, and its limited recycling of used consoles and products. The company, included in the report for the first time, scored zero points in a total of nine categories, Greenpeace said.
“We observe regulations in the countries where we’re operating,” a Nintendo spokesman, Yasuhiro Minagawa, told Bloomberg News. He could not confirm whether Greenpeace previously contacted the company to obtain data.
Swedish-Japanese group Sony Ericsson took first place, with Samsung and Sony in second and third – out of a total of 18 companies.
Nokia and Motorola fell in the rankings after Greenpeace investigations in six countries showed company staff unable to help consumers with enquiries about product recycling.
“Many companies have made big strides to improve their products and recycling schemes … but no company has so far succeeded in offering an entire range of products free of the worst toxic chemicals or a comprehensive, free, global takeback scheme to ensure responsible recycling,” the report concluded.
