M&S has announced that it will remove the £2 surcharge on its DD-plus size bras.

High street retailer Marks & Spencer (M&S) has announced that it will remove the £2 surcharge on its bras over a cup size DD, after Facebook group Busts 4 Justice launched a campaign in protest.

M&S’s original decision to charge more for larger bras caused campaigner Beckie Williams, herself a size 30G, to start the Busts 4 Justice group,  which over recent weeks has attracted more than 13,000 supporters.

Miss Williams, 26, from Brighton, was so angry that she bought a £3.40 share in Marks and Spencer to allow her to confront Chairman Sir Stuart Rose at the next annual meeting in July.

However, the company backed down yesterday, and both appeared on GMTV this morning (Friday 8 May) to formally make the announcement.

Marks and Spencer had initially said bigger-busted customers were happy to pay a small premium for the specialist work needed to ensure a suitable level of support.

Last night, however, an M&S spokesman announced: “We’ve heard what our customers are telling us — that they are unhappy with the pricing on our DD-plus bras and that basically we’ve boobed.

“So from tomorrow, no matter what size you buy, the price will be the same. On top of that, from tomorrow until May 25, every customer will get 25% off any bra from M&S, in any size.”

On the Busts 4 Justice Facebook page, the statement reads: “We are really happy to say that, thanks to the members of Busts 4 Justice, M&S have decided to abolish the tit-tax, and from now on will be operating a one-price-fits-all policy across their ranges.

“We would like to thank everyone who has supported us on this issue; especially the thousands of brilliant, busty women that have joined forces with us. We couldn’t have done this without you.”

Sales at M&S have fallen by 4.2% this year, with drops across the board in clothes, home furnishings and food. Stores have closed and hundreds of staff have lost their jobs.

The drop in profits has fuelled talk of a merger with Sainsbury’s, who are keen to improve their non-food offering, and could lead to M&S branded goods being sold in Sainsbury’s stores.