Read 'Seven simple steps to a greener office' feature

Tesco sees rise in sales of Polish food

9:25am GMT, Wednesday, 18 November 2009

Tesco has reported a surge in sales of its Polish food products – the first rise in demand for a year. Tesco has reported a surge in sales of its Polish food products – the first rise in demand for a year.

Tesco has reported a 15% increase in its sales of Polish food – the first rise in demand for more than a year – as Polish workers begin to return to the UK.

The supermarket chain noticed a decrease in the sale of its Polish foods at the beginning of 2009 because of the recession and the lack of jobs, however the recent upsurge in sales has prompted Tesco to introduce 92 new Polish delicacies – its first dedicated food range for Poles in 18 months.

Tomasz Zarebinski, Tesco’s Polish foods buyer, commented: “When jobs began drying up some Poles returned home in order to try and find work but many found it equally hard over there and have decided to come back to the UK.

“With unemployment currently higher in Poland than in the UK many of those who left are more hopeful of finding work over here. That has directly led to the first rise in demand for Polish food here for nearly a year and as a result we have now decided to extend our range.”

Now more than 210 Polish food products are on sale at 563 Tesco stores across the UK. These products include traditional Polish delicacies, such as white sour soup, salty sticks and carrot juice, along with popular items including FritoLay crisps and ready meals by Lowicz.

According to the company, around 1.2 million Poles were living in the UK in 2008, and these recent sales suggest they are once again returning to the country to find work after the bite of the recession.

Comment on this story

Categories:
Business, Europe, Leisure, Lifestyle & Culture, Retail, World
Keywords:
, , , , , ,



Subscribe to ICM News

Add to Google Reader or Homepage

eNewsletter signup

Sign up to our free eNewsletter, and receive the headlines direct to your inbox.

Opinion poll

Do you think that the world's current climate issues are due to the actions of humans?

View Results

Loading ... Loading ...
Related Links
> Tesco
Latest news
Global recall of hybrid car Toyota Prius
Global recall of hybrid car Toyota Prius

Following Japanese carmaker Toyota’s earlier recall of its cars after accelerator pedal and floormat problems, it has now recalled 436,000 hybrid vehicles across the world.

Read full story >>
Police Commander Dizaei found guilty of corruption
Police Commander Dizaei found guilty of corruption

Former police Commander Ali Dizaei has been sentenced to four years in prison after being found guilty of “misconduct in public office and perverting the course of justice”.

Read full story >>
Costa Rica elects first woman president
Costa Rica elects first woman president

Costa Rica has elected its first ever woman president, Laura Chinchilla, who received 47% of the votes from Sunday’s election.

Read full story >>
Follow ICM Business & Commercial News on Twitter
© 2010 The Institute of Commercial Management (ICM), ICM House, Castleman Way, Ringwood, Hampshire, BH24 3BA, UK