Renault sales driven by low-cost cars
Renault generated strong sales during 2007.
French car manufacturer Renault generated a 2.2% increase in worldwide sales in 2007, boosted by demand for low-cost cars in developing countries.
Sales for the year totalled 2.5 million units, accounting for 3.6% of the world market. Sales in the highly competitive European market were down 4.1%, however outside of the Continent they increased 16.5% - representing almost 35% of the group’s total vehicle sales.
Growth was particularly strong in Russia and Ukraine, up 36.2% and 33.5% respectively. In Russia, sales passed the 100,000 mark for the first time, driven by the popularity of the Logan model.
In the Americas region, group sales rose 33.4% - with significant growth generated in Argentina (39%), Brazil (42.9%) and Venezuela (133%). Sales were also strong in the Asia-Africa region, increasing 9.8%.
The budget Logan which retails at between €5,800 and €7,600 (£4,300-£5,600) was Renault’s bestseller during the year, with the manufacturer shifting 367,745 units – an increase of 48% year on year. The model is currently manufactured in seven countries and marketed in 55, under the Renault and Dacia brands.
Looking forward to 2008, Renault plans to launch four new models in the first two months of 2008: the passenger car and LCV versions of New Kangoo, Clio Sport Tourer and Grand Modus. Phase two of the Modus will be released as well, together with five other models later in 2008.
Patrick Blain, Executive Vice President, Sales and Marketing commented on the plans: “We are stepping up the product offensive in 2008 with the launch of nine new models. The three brands will contribute to the solid growth of the Renault Group. We are forecasting a sales increase in each region, with overall growth of over 10%.”
By Natasha Piscitelli
