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Posts Tagged ‘advertising’

First video adverts appear in Entertainment Weekly

US magazine Entertainment Weekly has launched the first video advert embedded into print, under the direction of the broadcaster CBS and drinks maker Pepsi.


Microsoft has sold its advertising arm – Razorfish – to French advertising and communications agency, Publicis Groupe, for around $530 million (£318m).


ITV has issued its interim statement for the six months to 30 June 2009, and reported a staggering pre-tax loss of £105 million.


Rupert Murdoch has announced that News Corp will charge for access to its online newspaper content from June 2010.


The DMGT has announced 2009 half-yearly profits down 47% due to a reduction in advertising spend within its papers and a drop in circulation figures.


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